Faith McGee

Faith McGee has been writing professionally for nine years about the real estate market, DIY home improvement, and food and culture. In 2007, she started writing for Demand Media. Demand Media published her articles on GolfLink.com, Trails.com, Livestrong.com and The San Francisco Chronicle. During her time working for Demand Media, she wrote over 3,000 articles. She can tell you how to fix clogged sinks, spray your plants for fungal diseases, create a menu for a dinner party, what golf courses to check out in Maryland, and how to create and implement successful marketing strategies. Currently, she works at YLiving.com as a content producer and as a freelance copywriter and graphic designer on the side.

Youtube videos can be a powerful marketing and social media tool for real estate businesses

Many real estate agents use YouTube as a powerful marketing tool. If you haven’t jumped on the bandwagon, you are missing out on an effective method of showcasing properties and generating leads for your real estate business. This video-sharing website offers agents a chance to shoot engaging, in-depth property tours that highlight amenities and . . .

Read more about How to Use YouTube to Sell Homes

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Tiny houses have become popular as part of the small house movement, which promotes downsizing to small homes that offer low cost and environmental impact

The small house movement encapsulates both architectural and social movements that promote simple living. What are the requirements for being part of this movement? The house in question is generally 500 square feet or smaller, which is tiny when you think about the average size of a new house. According to the U.S. Census Bureau, . . .

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Generating leads for your real estate business can be tricky, but understanding myths about lead management can help your marketing be more successful

If your optimized website and social media presence are not generating any leads, you are not alone. Numerous real estate businesses fail to generate leads because they buy into some common myths. It’s also essential to note that lead generation and lead management are two completely different beasts. Potential clients may be coming out of the woodwork (Internet), . . .

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Real estate agents can track leads and create more effective online marketing strategies by following their site

As a real estate professional, the first contact you have with potential clients is often through your Web presence and website. As you are implementing your marketing campaign to drive people to your website and generate new clients, you need to know if your website is working (converting visitors into leads and leads into clients) or making . . .

Read more about Site Analytics and Real Estate Lead Generation

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real estate blogging

While blogging is an essential part of any real estate agent’s inbound marketing strategy, it can do more harm than good when mistakes are made. Mistakes can actually hurt your credibility and reputation. An easy way of looking at it is to ask yourself, “Would I want to buy a house from someone whose blog seems unprofessional?” The answer is no. . . .

Read more about 7 Blogging Mistakes

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How to Plaster a Wall

by on December 23, 2012

how to plaster a wall

If you think plastering a wall is like icing a big cake, you’re in for a big surprise. For one, you don’t get to lick the bowl afterward. Much like baking, there are some hard and fast rules when it comes to plastering. For example, you must mix the correct amount of dry plaster with the right amount of water. Too much water and the plaster won’t stay on your trowel. . . .

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keep real estate blogs fresh

Blogs get stale when they contain boring, irrelevant and dated content. If your blog comes off too sales pitchy, followers will soon stop reading your posts. There are thousands if not hundreds of thousands of blogs that “die” every year due to lack of followers or because the blogger stops producing content. Don’t let your blog die a slow death. . . .

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selling homes to the tech generation

The Tech Generation wants modern social hubs. They are interested in homes brimming with the latest in technology, like built-in network technology or high-end appliances. Because many tech-savvy people work from home, they are also interested in large offices or large airy living rooms where they can comfortably work. Show a techie a home . . .

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interlocking tiles

You may have seen interlocking tiles in garages, loading docks, auto repair shops and warehouses. They have quickly become a popular flooring choice for businesses and residential garages. But what are these floor tiles, and how can they benefit you? . . .

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social media marketing

For most marketers, targeting users on Facebook is like shooting in the dark, according to Marty Weintraub, CEO of aimClear and author of “Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques.” He explains that when you don’t understand the distribution model, you waste time and energy delivering wall posts that do not direct users toward what you want them to do or drive users . . .

Read more about Social Media Marketing on Facebook

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