While a lot of real estate agents know about Google Adwords, it’s a safe bet that many don’t understand how it works and why they should consider using the paid search model to advertise their business. Whether or not to advertise on Google is an important question and a big topic, so we are going to tackle this in three parts:
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I talk to real estate agents all the time who tell me, “Man, I got 100 online real estate leads and 40 of them suck.” Ask any veteran of the real estate business how many cold calls they had to make back in the day to get just one good lead and you’ll understand that 60 real estate leads, received passively via the Internet, is amazing. Especially when you consider that you only have to close one of those leads to
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