Realestate.com Blog  »  For Real Estate Pros • Real Estate Business Management

Opting for a Partner or Going Solo – What Agents Should Consider

by on April 24, 2013

Some real estate agents prefer to work alone, but others benefit greatly from having a business partner

If you’re running your business intelligently, you’re bound to get to a point where you can no longer handle everything by yourself. At this point, most agents decide to delegate the administrative tasks and consider hiring an assistant to take them on. With an assistant to take over these tasks, the agent becomes more productive, generates additional business, and thus makes more money. That “success builds on success” is never more apparent than in the trajectory of a . . .

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Are Real Estate Designations Worth the Time and Money?

by on April 10, 2013

Many real estate agents earn designations o try to boost credibility

Real estate designations: For some they are a source of ridicule, to others they are confusing and to others, a source of pride. They can be costly and time-consuming to obtain. Are they worth it? That depends on your reasons for obtaining a designation. Many agents use designations in their marketing, assuming it gives them credibility. In reality, it doesn’t. . . .

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5 Myths About Real Estate Lead Generation

by on February 27, 2013

Generating leads for your real estate business can be tricky, but understanding myths about lead management can help your marketing be more successful

If your optimized website and social media presence are not generating any leads, you are not alone. Numerous real estate businesses fail to generate leads because they buy into some common myths. It’s also essential to note that lead generation and lead management are two completely different beasts. Potential clients may be coming out of the woodwork (Internet), . . .

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Real Estate Safety Tips

by on December 25, 2012

safety for real estate agents

Karen Blackburn was a brand new real estate agent 37 years ago. Weeks into her career, she had a walk-in client who wanted to see a vacant condo. She told her manager she didn’t want to go, but he insisted that she show the property. At the condo, Blackburn says the man attacked her in the foyer, so she kicked him and ran out, leaving him slumped over . . .

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Spending Money to Make Money

by on November 30, 2012

spending money to make money

There seems to be this fundamental fallacy among many real estate agents that the more money they spend on their businesses, the less there will be for their personal use. That simply isn’t the case, according to Heidi Sloss, author of “Fortune is in the Follow-Up: Five POWER Strategies to Grow Your Business.” “Too many business owners under-spend on marketing, thinking that not spending is the . . .

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Get a Niche – The New Wave in Real Estate Marketing

by on November 19, 2012

real estate marketing

Back in 2008, Seth Godin, “America’s Greatest Marketer,” spoke to a group of real estate agents and offered a way to build assets for the long term. He calls it “micro-specialization.” The days of the generalist – being everything to everyone – are over, he claims, and it’s time for real estate agents to start taking marketing cues from the big guns in corporate America. The most effective weapon of all is target marketing . . .

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