The odds of winning a Powerball lottery jackpot are 1 in 195,200,000. The very best professional baseball player hits the ball once for every four attempts. This means that the cream of the crop succeeds only one time out of four. Life is full of statistical odds, but is the practice of real estate merely a numbers game? . . .
Read more about The Real Estate Numbers Game
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Have you ever found yourself parked in front of the phone, dreading picking it up? A cold call is one of the most intimidating tasks of the average salesperson. Thankfully, that first phone call to an Internet lead isn’t a cold call. It’s not a warm call, either. That call is hot. Not “hot” the way Paris Hilton uses the word, but hot nonetheless. After all, the person you are calling . . .
Read more about First Follow-Up Call Tips
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If you’re using these early weeks of the new year to identify weak spots in your business and tweak your marketing, have you considered focusing on a niche? If so, might I interest you in focusing on a group of people that will soon constitute one-half of the U.S. population? This segment is one that is almost completely ignored by the real estate industry, yet . . .
Read more about How to Work With Baby Boomers
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As a real estate professional, the first contact you have with potential clients is often through your Web presence and website. As you are implementing your marketing campaign to drive people to your website and generate new clients, you need to know if your website is working (converting visitors into leads and leads into clients) or making . . .
Read more about Site Analytics and Real Estate Lead Generation
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While a lot of real estate agents know about Google Adwords, it’s a safe bet that many don’t understand how it works and why they should consider using the paid search model to advertise their business. Whether or not to advertise on Google is an important question and a big topic, so we are going to tackle this in three parts: . . .
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I talk to real estate agents all the time who tell me, “Man, I got 100 online real estate leads and 40 of them suck.” Ask any veteran of the real estate business how many cold calls they had to make back in the day to get just one good lead and you’ll understand that 60 real estate leads, received passively via the Internet, is amazing. Especially when you consider that you only have to close one of those leads to . . .
Read more about Online Real Estate Leads
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