It isn’t just the so-called celebrity real estate agents, or those who cater to rarified-air-breathing billionaires and status-seeking social climbers that hire publicists. More and more real estate agents across the country, in markets big and small, are hiring public relations firms or publicists to help them define their brands and beef up their presence in the market. If you’re feeling the need to get noticed and are considering hiring someone to help you, read on.
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Read more about Hiring a Publicist
The fear of alienating even one prospect keeps most real estate agents glued into a vanilla marketing plan that bears little, if any, difference to most of the other agents’ in town. The thought of stepping out into the spotlight is frightening – so much so that most agents are content to sit in the shadows.
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Read more about Creative Real Estate Agent Marketing
The Tech Generation wants modern social hubs. They are interested in homes brimming with the latest in technology, like built-in network technology or high-end appliances. Because many tech-savvy people work from home, they are also interested in large offices or large airy living rooms where they can comfortably work. Show a techie a home
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Read more about Selling Homes to the Tech Generation
It’s highly unlikely that you got into real estate to become a marketing genius. That said, for you to succeed in the business requires marketing both yourself and your clients’ interests. The end of the year is a good time to reflect on your marketing efforts and decide to focus on the tactics that work for you and replace any that don’t. Last week, we covered
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Read more about Real Estate Marketing Trends
Quick! Name the number one marketing preference among real estate agents. If you guessed anything having to do with past client follow-up, give yourself an attaboy, or girl. We all know that warm calls are the easiest to make, so, naturally, following up with former clients to ensure a steady stream of referrals is preferred over other marketing tactics.
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Read more about Real Estate Marketing Tactics
Guest blogging requires a strategy if it’s going to be effective. Neil Patel suggests determining if you want to take it slow or jump right in with both feet. Both approaches have their benefits, and the biggest difference between the two is that taking a quick plunge requires a larger chunk of time. Let’s take a closer look at the steps you should take to become a real estate guest blogging diva.
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Read more about Guest Blogging on Real Estate Blogs