Some real estate agents benefit from hiring publicists or public relations firms, but is it right for your marketing strategy?

It isn’t just the so-called celebrity real estate agents, or those who cater to rarified-air-breathing billionaires and status-seeking social climbers that hire publicists. More and more real estate agents across the country, in markets big and small, are hiring public relations firms or publicists to help them define their brands and beef up their presence in the market. If you’re feeling the need to get noticed and are considering hiring someone to help you, read on. . . .

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Stop Tweeting Listings!

by on January 30, 2013

Twitter is a powerful social media marketing tool, but tweeting listings may actually hurt your real estate business

Are you ready for an astounding statistic – one that will make any real estate agent drool? Twitter has over a half billion users. Let that sink in for a minute. Surely, out of 500 million users, some of them have to be looking to buy or sell real estate, right? Not so, according to Eric Proulx,’s social media manager. “I’m willing to wager that the number of active . . .

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creative real estate marketing

The fear of alienating even one prospect keeps most real estate agents glued into a vanilla marketing plan that bears little, if any, difference to most of the other agents’ in town. The thought of stepping out into the spotlight is frightening – so much so that most agents are content to sit in the shadows. . . .

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real estate marketing software

A recently-released book for real estate agents – with a catchy title promising to teach the latest and greatest marketing techniques – mentions the word “software” a grand total of ONE time. For $30, the book suggests that agents use an Excel spreadsheet to keep track of their clients. Twenty-first century marketing requires more power than a year’s supply of . . .

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social media for real estate

Spending time on social media without a social media strategy is a lot like going to the grocery store on an empty stomach. Without a list (a plan) you’ll most likely wander aimlessly down the aisles grabbing whatever looks good. It’s the same with your social media marketing plan. If you don’t have a strategy around making social connections for your real estate business, you’re . . .

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selling homes to the tech generation

The Tech Generation wants modern social hubs. They are interested in homes brimming with the latest in technology, like built-in network technology or high-end appliances. Because many tech-savvy people work from home, they are also interested in large offices or large airy living rooms where they can comfortably work. Show a techie a home . . .

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real estate marketing trends

It’s highly unlikely that you got into real estate to become a marketing genius. That said, for you to succeed in the business requires marketing both yourself and your clients’ interests. The end of the year is a good time to reflect on your marketing efforts and decide to focus on the tactics that work for you and replace any that don’t. Last week, we covered . . .

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Learn the top real estate marketing strategies for 2013 - mobile marketing, content marketing, and video marketing

Quick! Name the number one marketing preference among real estate agents. If you guessed anything having to do with past client follow-up, give yourself an attaboy, or girl. We all know that warm calls are the easiest to make, so, naturally, following up with former clients to ensure a steady stream of referrals is preferred over other marketing tactics. . . .

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guest blogging on real estate blogs

Guest blogging requires a strategy if it’s going to be effective. Neil Patel suggests determining if you want to take it slow or jump right in with both feet. Both approaches have their benefits, and the biggest difference between the two is that taking a quick plunge requires a larger chunk of time. Let’s take a closer look at the steps you should take to become a real estate guest blogging diva. . . .

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