As a real estate agent, have you ever really thought about who is your ideal customer? You see, real estate agents, when asked to define their perfect customer, too often say, “anyone looking to buy, sell or lease real estate.” The truth is, that’s very rarely the case. In most cases, agents only want to work in specific areas, specific price ranges and so forth. . . .
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Many real estate agents use YouTube as a powerful marketing tool. If you haven’t jumped on the bandwagon, you are missing out on an effective method of showcasing properties and generating leads for your real estate business. This video-sharing website offers agents a chance to shoot engaging, in-depth property tours that highlight amenities and . . .
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How to Interact on Google Plus Like any social network, Google Plus is ultimately worthless unless it is used to socialize with others. The following types of interactions are the basic ones that new members can pursue to become acquainted with the social network and develop their own circles. Follow People in Your Field Based [...] . . .
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While blogging is an essential part of any real estate agent’s inbound marketing strategy, it can do more harm than good when mistakes are made. Mistakes can actually hurt your credibility and reputation. An easy way of looking at it is to ask yourself, “Would I want to buy a house from someone whose blog seems unprofessional?” The answer is no. . . .
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Blogs get stale when they contain boring, irrelevant and dated content. If your blog comes off too sales pitchy, followers will soon stop reading your posts. There are thousands if not hundreds of thousands of blogs that “die” every year due to lack of followers or because the blogger stops producing content. Don’t let your blog die a slow death. . . .
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For most marketers, targeting users on Facebook is like shooting in the dark, according to Marty Weintraub, CEO of aimClear and author of “Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques.” He explains that when you don’t understand the distribution model, you waste time and energy delivering wall posts that do not direct users toward what you want them to do or drive users . . .
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