Interested in Guest Posting on RealEstate.com?
If you’re interested in submitting a guest post to be considered for publication on the RealEstate.com blog, please follow the submission guidelines below.
Guest Post Submission Guidelines
Send us an e-mail and attach a description of the guest post you would like to write. Please include the following information: your name and relevant background, links to your website or blog and links to other writing samples.
Standards for Guest Posts
RealEstate.com seeks high quality content that meets the following criteria:
- Unique content that cannot be found anywhere else online. (All posts go through a plagiarism check before publishing.)
- Writing should be engaging, informative, and go beyond the level of very basic content found everywhere online.
- Posts should have a clear focus and be structured for reading online.
- Posts should require minimal editing, especially when it comes to grammar and punctuation.
- Posts should be at least 600 words.
RealEstate.com Blog Requirements
The readers of our real estate blog expect to find helpful information that they can put to practical use. To that end, we seek guest bloggers who can offer an expert point of view, providing educational content with effective strategies for real estate consumers.
- Creativity counts. There are a million articles out there on how to buy a house, how to stage a house, how to make your home energy efficient, etc. Can you come up with a new angle for a familiar topic? Do some research and make sure your angle hasn’t been taken thousands of times. What hasn’t been covered on other real estate blogs? Learn what others are doing – and find ways to be innovative.
- What tips or tricks can you recommend? Share your expertise and challenge readers to try out a new strategy. If you are a real estate agent, share your hyper-local expertise. We don’t want generic real estate articles from agents who have wonderfully deep knowledge about local areas. Real estate agents can write the most informative articles about the best neighborhoods, popular subdivisions or the latest new construction/developments.
- Make your case. What do you feel passionate about? Discuss pros and cons, clearly express your opinions, and offer persuasive arguments. Try to end your blog post with a question to spur discussion.
- Originality draws attention. Read and research the RealEstate.com past blog posts and take note of what topics haven’t been covered. If you are a real estate agent, are there recent events that affected real estate in your local area? Our readers are hungry for fresh ideas.
- Everyone likes a good story. Engage readers with a compelling story, descriptive metaphor, or thought-provoking content. Don’t waste your precious time writing canned articles that you can find on article marketing sites all over the Internet.
The RealEstate.com blog is mainly aimed at the real estate consumer.
- Your guest post topic should fit into one of the categories listed on the blog.
- All posts should clearly address a chosen topic and fit into the general theme of helping consumers with some aspect of buying, selling or owning real estate.
- No matter what topic you are covering, the post should relate to real estate. If you are writing about home improvement topics, you should tie your article to improving the value of your home.
Quality Writing is More Likely to be Accepted
- Posts must be well written with a style and tone that is appropriate for the RealEstate.com blog. Go read a few posts to familiarize yourself with the RealEstate.com voice.
- Send us your best work. Edit carefully and make any necessary changes before submitting your post. If you are proofreading your own blog post submission, step away from it for a day or two. Reading the post out loud to yourself a few days after writing usually helps you see edits you missed before.
- We will edit your post prior to publication. All our posts go through one editor to keep our brand, voice and quality consistent. Internal links to other content on RealEstate.com will be added to your post.
- Aim to grab the attention of readers with an engaging introduction. If readers get hooked early, they will want to keep reading.
- Format your post for easy reading online. Breaking the post into sections with descriptive subheadings and using bullet points provide an easy structure for readers. A visitor should be able to get the general idea of your article by reading the subheads and bullet points. Also consider including a check list if it works for the topic you are writing.
- Conclude your post in a way that encourages commentary from readers. Ask readers to share their experiences on the topic. End your article with a question or semi-controversial opinion.
Last but not Least
- Please provide a short bio (one or two sentences) about you, your business and a link to your website or blog and social sites. Do not be “salesy” or use superlatives in your description. Any references to being the “best” agent in a particular area will be removed. Bios are limited to 80 words.
- Your post may also include three external links to relevant articles on the Internet. These links should enhance the user experience by providing additional knowledge on the topic you are linking to, but not fully covering in your post. These can be to your website, blog or any other reputable site you use as a source, but cannot include links to real estate listings or specific properties.
- Affiliate links are not allowed.
- Please supply images that we can use with your post. While stock photos are fine, they should be interesting and meaningful (i.e., pertain to what is being discussed in the blog post’s text). The width and height of these images must be more than 250 pixels. Also, please make sure RealEstate.com has the rights to use the photos you send to us and indicate that this is the case.
- Please submit your blog posts in Microsoft Word .doc format.
- Give credit to all sources, and keep in mind that all information must come from reputable sources. Linking to government resources and research studies is always good.
- We can only accept original material that has not been offered or used elsewhere.
- If your post is accepted, you grant a license for RealEstate.com to be the exclusive publisher. You may link to the article or republish short excerpts from it – on your own blog for instance – but the post in its entirety should not be published elsewhere. (We use copy protection software. If you publish the same content on another site, we will receive a notification and ask for you to remove it from the other site.)
When You are Ready to Submit
If your topic has already been approved, e-mail us the guest blog post as a Word document. If your topic hasn’t been approved, e-mail us a short description of the post you would like to write.
Thank you for your interest – we look forward to reviewing your work!