Video may have killed the radio star, but it’s done nothing but boost Greg Geilman’s star power. When you view his website at South Bay Residential, you’ll find one of the best “meet the agent” videos we’ve ever seen.
Geilman’s unassuming, down-to-earth personality is featured prominently in the video as he explains his real estate business philosophy. No hard sales pitch, no lengthy bio, Geilman comes across as someone we want to know better.
Greg Geilman grew up in Woodland Hills, in Southern California’s San Fernando Valley. He attended the University of California, Santa Barbara. As further proof of how his business isn’t all about him, that is the extent of the background information he decided to supply us with.
He does, however, have real estate in his background. His cousin is a top Santa Barbara agent and his mother-in-law has a healthy real estate business in Pittsburgh.
Although Geilman has been listing and selling property in the Manhattan Beach area for seven years, and he relies on “a couple buyer’s agents that help out with buyers in the South Bay and neighboring cities,” he hired his first assistant just this year. He’s hoping to free up more of his time to help more people.
We asked Geilman about how he markets his business, and it turns out that videos and technology play a large role.
“Testimonial videos allow past clients to speak on my behalf. Buying or selling a house is a significant step in life and it’s important potential buyers and sellers hear firsthand about my attention to detail and commitment to achieving their goals. My testimonial videos are polished, with high production value, and that’s how I execute all of my marketing for my listings. I have a very high bar.”
When real estate agents take the cheap route in marketing, it’s obvious and often embarrassing. In fact, a very wise real estate broker once said, “If you are unwilling to spend the money to professionally market your business, how do you expect your clients to assume that you will market their homes properly?”
Geilman gets this, and it’s the high production value – and the polished end results – that set his videos apart from those of other agents.
So, what does it take to get a professional-quality video that attracts potential clients and leaves them wanting to do business with you?
“I worked with a professional team to concept, shoot and edit my ‘meet the agent’ video. We shot over a number of days. It was very collaborative and took a few months from start to finish. They did a great job capturing my personality and general philosophy about real estate. The video delivered on my vision. I’m very happy with the end product.”
After watching his video testimonials from clients, you’ll be surprised at how many of them bought the first home Greg showed them. “I bought the first house I ever looked at, and it was because Greg was listening to what I wanted and was really very good at sensing what I needed and making sure that those needs were met,” said Joe, one of Geilman’s videotaped clients.
Aside from his amazing website testimonials Geilman believes in and enjoys networking.
“Being active in the community not only allows you to meet new people but to develop strong friendships. I recently completed the Leadership Manhattan Beach program and am now on the Board of Directors for next year. I completed the Citizen’s Police Academy, I volunteer with senior citizens, I foster dogs through Bullies and Buddies, and I play volleyball on the weekends when I’m not working. Being approachable and willing to step out of my comfort zone has allowed me to meet some amazing people who recommend me to friends and family.”
In fact, Geilman estimates that almost half of his business comes by way of referrals. “It’s critical that my customers are happy customers so they spread the word and recommend me to friends and family. Listening is key. It’s so important to be on the same page and truly understand their goals. I pride myself on my ability to zero-in and achieve the objective for my clients. One of the biggest complaints about Realtors® is that they don’t listen. I try to attack that head on by asking a lot of questions and really listening to the answers.”
We asked Geilman how the videos and his website are working for him.
“I receive solid rankings on Google which drives significant traffic. It’s easy to navigate and is a great source of information and tools. I also leverage social media like Facebook, Twitter, Blogs and Pinterest to keep in touch with my network and share interesting facts and information. I’m always trying to learn more and increase my knowledge of technology and the Internet so I can do a better job for my clients.”
When he’s not helping folks move into, out of or around the South Bay, Geilman can typically be found taking advantage of the amazing Manhattan Beach weather, surfing, bike riding, playing volleyball on the beach or riding his motorcycle. Guilty pleasures include watching UFC and playing Scrabble on his iPhone. His favorite activity, though, is date night with his wife.
We asked Geilman what he enjoys most about his real estate career. As expected, he told us it’s “the people. There is no better feeling than closing a deal and seeing the excitement and gratefulness from my clients when I hand them the keys or when we close on the sale of their house. It’s very rewarding. I’m honored to be able to play such a key role in such a massive part of their lives.”