To remain competitive on the Internet requires two important strategies: outstanding SEO and strong branding, according to the godfather of guest blogging, Neil Patel. He suggests that content marketing is an ideal way to build your brand and guest blogging is a great way to market content.
Like everything else concerning your online presence, guest blogging requires a strategy if it’s going to be effective.
Patel suggests determining if you want to take it slow or jump right in with both feet. Both approaches have their benefits, and the biggest difference between the two is that taking a quick plunge requires a larger chunk of time.
Let’s take a closer look at the steps you should take to become a real estate guest blogging diva.
As a Real Estate Agent, Where Should I Guest Blog?
Ok, you’ve got your strategy down – you’re either going to jump right in or take it nice and slow. Now all you need is a real estate blog on which to implement the strategy.
Ann Smarty, founder of MyBlogGuest, suggests pitching your guest post to blogs that you are already familiar with – those that you read on a consistent basis. Since you are already familiar with the blog’s style and audience, writing the post should be easier than it would be were you to choose an unfamiliar blog.
Patel suggests a good first step is to use Google to search for blogs that accept guest posts. Just searching for “real estate guest posts” returns a gold mine of possibilities including RealEstate.com, GeekEstate and Bigger Pockets. However, there are lots of search operators you can use to find additional real estate guest blogging opportunities.
Here are a few advanced search queries you may want to try. (For those of you not familiar with search query operators like “inurl,” check out this great Google cheat sheet.)
- “real estate” inurl:guest
- “real estate” inurl:contributors
- “real estate” “guest article”
- “real estate” “write for us”
What Should Real Estate Agents Guest Blog About?
Coming up with topics is sometimes the biggest obstacle for the would-be guest blogger, whether you are in real estate, technology or entertainment.
Since one of your biggest goals in guest blogging is to build and reinforce your brand, start by choosing a topic that furthers the goal. What hyper-local areas do you have deep knowledge of? Do you have an aspect of real estate you specialize in, such as distressed properties, waterfront homes, or downtown condominiums?
If you’re still stuck for ideas, read some of the other guest posts to get an idea of what type of content the blog owner is seeking. Check the comments section to determine how popular the topic is.
Smarty suggests brainstorming with the blog owner if you have doubts about your topic and to make sure the topic is something he or she will welcome. Also be sure to check for guest blog post guidelines. In the guidelines, there are usually hints as to what type of articles the site is looking for.
Whatever you do, avoid general topics. Narrow your topic down as thin as it will get. Lisa Irby, author of “Niche Website Success,” names generic content as the number one reason she rejects guest posts on her site. “Does the Web really need another generic article about SEO?” she asks.
By the same token, does the web really need another generic article about how to choose a real estate agent or how to get a house ready for the market?
Finally, pull out the big guns for topic ideas. Patel suggests using the Google Docs Content Strategy Generator Tool, created by Daniel Butler. Pop in some keywords and in a few seconds you’ll have results that include trending topics, matching content that’s attracting social shares, websites mentioning the topic and more. It’s an amazing tool and easy to use once you get a copy made.
How to use the Content Strategy Generator Tool to Find Guest Blogging Ideas
- Login to your Google account.
- Open up “Google Drive,” formerly called Google Docs.
- Click on the red button in the left column that says “Create.”
- Choose “Spreadsheet” from the list. You have now created a blank Google spreadsheet.
- Go to the “File” menu and choose “Rename” to name your document.
- Click on the link above, which opens the document in Google Docs.
- Click on the “ideas” tab in the lower left-hand corner and choose “Copy.”
- In the dialogue box, choose your newly created Google Doc. You have now created an ideas tab in your new document. Click the prompt on the screen to open the new workbook.
- Enter the local area you cover as keywords into B3 and wait for the spreadsheet to populate with ideas from Google News, Bing News, Digg, Reddit, YouTube, Topsy, Yahoo Answers and more. This may take a few minutes.
Here’s an example of how it works:
By typing in “Seattle real estate,” a bunch of interesting angles popped up:
- Seattle real estate up 15 percent year-over-year and 2.2 percent month-over-month.
- Seattle real estate dealmakers spurred by the fiscal cliff.
- Seattle tech sector is boosting commercial real estate recovery.
- Seattle area real estate story of 2013: shortage of land for development.
- Magnolia real estate proving to be strong.
- Seattle #5 turnaround town for real estate.
- Where does Seattle’s real estate market really rank.
- Urban Land Institute finds Seattle among most attractive real estate markets.
- Seattle #7 real estate market in the country.
- Sustainable living trends in Seattle.
- FBI tips lead to fugitive Seattle real estate developer’s wife being arrested in France?
Okay, the last one is a little bit sketchy, but you get the point. With all the ideas and suggestions the tool provides, it’s impossible to be boring.
Squeeze your topic until the last drop of generic content plops out and you’ll end up with something compelling that will help establish or reinforce your brand.
Have any comments or questions on guest blogging in the real estate arena? There’s a space for them right down there. …