A very different
Re-launched by Market Leader in early 2012, RealEstate.com was created to connect interested homebuyers and sellers and the top real estate industry professionals together. In order to meet the varying needs of both sides of the business, we have created multiple sections on RealEstate.com, each of which target different audiences. Whether a consumer is looking to buy a home, put their own property up for sale, or just starting their search by exploring new neighborhoods, we give you the opportunity to be seen as the exclusive real estate expert in your city.
Created to Stand Out
Built to attract and keep consumers engaged in their local real estate search, RealEstate.com is different from every other real estate website.
- Organic consumer traffic: RealEstate.com is already a top search result on Google for terms like “home values”, “real estate” and “homes for sale”, and drives natural consumer traffic to the site with broad and diverse media campaigns.
- Engaged consumer audience: On RealEstate.com, consumers are met with high-impact photos of gorgeous homes and simple navigation to the best localized real estate content and tools, creating an engaged environment that draws them into the site.
- Prominent uncluttered branding: RealEstate.com displays only ONE real estate agent per page per city. The site offers a clean and simple design that features them as the resident local real estate expert and offers customizable tools that showcase their expertise and capture the undivided attention of potential clients.