We, Market Leader, Inc., have created this privacy statement in order to demonstrate our firm commitment to privacy. This privacy statement discloses the information collection and disclosure practices for our Web sites (the “Sites”). By accessing the Sites, you consent to the collection and use of information as described herein. We reserve the right to change this privacy statement at any time. If we make any material changes to our privacy statement, we will post a new statement on the Sites and update the revision date. Therefore, we encourage you to check the date of our privacy statement whenever you visit the Sites to see if it has been updated since your last visit.
Information we collect
Personal Information. When you register for certain services on the Sites we may ask you to provide personal information. When you make inquiries through our services or contact us for support we may also collect personal information. For some services we collect personal information, such as your e-mail address, name, home or work address or telephone number. We may also collect demographic information, such as your ZIP code, age, gender, and preferences. Information we collect may be combined with information we obtained through other services we offer. We may collect information about your visit to the Sites, including the pages you view, the links you click and other actions taken in connection with the Sites and services. We may also collect certain standard information that your browser sends to every web site you visit, such as your IP address, browser type and language, access times and referring Web site addresses. Our Sites may also provide you with various services related to home selling and home buying (e.g., estimates of current market value of homes, moving costs, mortgage or finance costs, current home listings, neighborhood information, etc.) in these instances we may collect additional information related to the services. In order for us to provide these services, we also may collect supplementary personally identifying information about you from third party sources to correct or supplement the information we have requested from you. By filling out any forms on the Site, providing information to us or making any inquiry, you acknowledge that we have an established business relationship and you expressly consent to being contacted by us or our service providers, whether by phone, mobile phone, email, mail, texting or otherwise.
Aggregate Information. Aggregate information is data we collect about a group or category of products, services or users, from which individual user identities have been removed. We collect aggregate information about you and your use of our services and combine it with information about how others use the same service. Such aggregate information includes, without limitation, site traffic, page views, and impressions. This information may be correlated to you for our internal use only. However, we may collect, compile, store, publish, promote, sell, or otherwise disclose or use any and all aggregate information (i.e., information that does not personally identify you).
Use of personal information
We use personal information internally to serve our users and to enhance and extend our relationship with our users. Our services may include the display of personalized content and advertising. For example, by understanding how you use the Sites from your computer, we are able to customize and personalize your experience. More specifically, we use personal information for the purposes for which it was collected (such as to provide you with the services), to anticipate and resolve problems with our Sites, to respond to customer support inquiries, and to send you periodic e-mail newsletters which may inform you of other products or services offered by Market Leader and its affiliates, to send you relevant survey invitations related to our services and for our own internal operations (including internal analysis as described below). We may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your personal information (e-mail, name, address, telephone number) is not transferred to the third party. By registering for our Sites or otherwise submitting an inquiry to us you agree to receive the materials described herein. You may unsubscribe at any time from receiving non-service related communications. You should review the following section to understand when we disclose personal information to third parties.
Disclosure of personal information
Except as set forth in this privacy statement, we do not disclose, sell, rent, loan, trade or lease any personally identifying information collected at our Sites to any third party. We will disclose personal information in the following circumstances:
Internal Analysis and Operations. We will use and disclose information about you for our own internal statistical, design or operational purposes, such as to estimate our audience size, measure aggregate traffic patterns, and understand demographic, user interest, purchasing and other trends among our users. We may outsource these tasks and disclose personal information about you to third parties, provided the use and disclosure of your personal information by these third parties is restricted to performance of such tasks. We may also share personal information with third-party vendors who assist us in performing internal functions necessary to operate our business. We require our third party vendors to keep such information confidential and to only use the information for the purpose it was provided.
Transaction Processing. We will disclose personal information to one or more third parties, as necessary, to provide you with the services. As stated above, your personal information is forwarded to one or more third party service providers (such as real estate agents, brokers, lenders and other real estate professionals) in order to provide you with the services. If a particular service provider is unable to fulfill your request within a reasonable time, we may forward your information to an alternate service provider to ensure that your request is fulfilled. Service providers may contact you to complete the transactions you have requested by any methods available to him or her including via e-mail, telephone, regular mail, in person visits or other means. We do not regulate how these third party service providers use or disclose your personal information and are not responsible for removing your information from any third party lists. Please contact the third party service providers directly to be removed from their lists.
Protection of Market Leader and Others: We disclose personal information when we believe it is appropriate to comply with the law (e.g., a lawful subpoena, warrant or court order); to enforce or apply this privacy statement or our other policies or agreements; to initiate, render, bill, and collect for amounts owed to us; to protect our or our users’ rights, property or safety; or to protect our users from fraudulent, abusive, or unlawful use of, our Sites; or if we reasonably believe that an emergency involving immediate danger of death or serious physical injury to any person requires disclosure of communications or justifies disclosure of records without delay.
Business Transfers. In addition, information about users of our Sites, including personally identifiable information provided to us by our users, may be disclosed as part of any merger, acquisition, debt financing, sale of company assets, as well as in the event of an insolvency, bankruptcy or receivership in which personally identifiable information could be transferred to third parties as one of the business assets of the company.
Co-Branded Services. Some services may be co-branded and offered in conjunction with another company. If you register for or use such services, both Market Leader and the other company may receive information collected in conjunction with the co-branded services.
Please be aware that we may provide links to third party Web sites from our Sites as a service to our users and we are not responsible for the content or information collection practices of those sites. We have no ability to control the privacy and data collection practices of such sites and the privacy policies of such sites may differ from that of Market Leader. Therefore, we encourage you to review and understand the privacy policies of such sites before providing them with any information.
Cookies and web beacons
We use reasonable security measures to store and maintain personally identifying information to protect it from loss, misuse, alternation or destruction by any unauthorized party while it is under our control.
Use of third party ad networks
We may allow other companies, called third-party ad servers or ad networks, to display advertisements on the Sites. Some of these ad networks may place a persistent cookie on your computer in order to recognize your computer each time they send you an online advertisement. In this way, ad networks may compile information about where you, or others who are using your computer, saw their advertisements and determine which ads are clicked on. This information allows an ad network to deliver targeted advertisements that they believe will be of most interest to you. We do not have access to the cookies that may be placed by the third-party ad servers or ad networks.
There are a number of the third-party ad networks currently operating such as: Ad4Ever; AdCentric Online; Ad Dynamix; AdSolution; Atlas; BlueStreak; BridgeTrack; DoubleClick; efluxa; Enliven; Flycast; i33; ediaplex; PlanetActive; Pointroll; Profero; Qksrv; RealMedia; RedAgency; TangoZebra; TargetGraph; TrackStar; Travelworm; Unicast. Those ad networks that use persistent cookies may offer you a way to opt out of ad targeting. You may find more information at the Web site of either the individual ad network or the Network Advertising Initiative.
We do not intend, and these Sites are not designed, to collect personal information from children under the age of 13. If you are under 13 years old, you should not register for our services or otherwise provide information on our Sites.
Choice and access
Market Leader gives users the following options for accessing, changing and deleting personal information previously provided, or opting out of receiving communications from us:
- email us at info@MarketLeader.com;
- or call us at the following telephone number: (877) 450-0088
Questions and concerns
If you have any questions about this privacy statement, the practices of our Sites, or your dealings with our Sites, please contact us at the following address or email us at info@MarketLeader.com:
Market Leader, Inc.
11332 NE 122nd Way
Kirkland, WA 98034
Last revised: March 2011