6 Ways Real Estate Agents are Like Han Solo

Working in the real estate industry is surprisingly similar to living the life of Han Solo, the suave, cynical yet charming inter-stellar smuggler of the Star Wars universe. Don’t believe us? Consider these six parallels and you’ll see how your local Realtor is essentially the same as this infamous Corellian scoundrel. They Never Stop Working…

How to Use Google Glass in Real Estate

Real estate agents who keep abreast with technological advances are ecstatic about Google’s head-mounted computer, Google Glass. If you follow any technology blogs, it’s nearly impossible to miss the buzz – and heated debate – surrounding Google Glass and what ramifications this innovation in computing will have in our day-to-day lives. What is Google Glass?…

How to Generate Leads on Craigslist

A jar containing the ghost of George Harrison, a porta-potty, expired cans of shortening, and an empty iPad box for $20. These are just some of the items available to purchase from owners on Craigslist. There is no question that is has become the king of classified advertisement websites. Despite the fact that it is…

Educating Your Prospects

What if all of your clients knew exactly what to expect during the real estate transaction? Imagine how comfortable they would be, how less likely they would be to freak out over the smallest bump in the road. Taking the time to educate your clients takes this premise and makes it a reality. Even better…

Create a Social Media Syndicate

Real Estate Agents’ Perfect Customers As a real estate agent, have you ever really thought about who is your ideal customer? You see, real estate agents, when asked to define their perfect customer, too often say, “anyone looking to buy, sell or lease real estate.” The truth is, that’s very rarely the case. In most…

Opting for a Partner or Going Solo – What Agents Should Consider

If you’re running your business intelligently, you’re bound to get to a point where you can no longer handle everything by yourself. At this point, most agents decide to delegate the administrative tasks and consider hiring an assistant to take them on. With an assistant to take over these tasks, the agent becomes more productive,…

How a Real Estate Mentor can Make Your Life Easier

In today’s real estate market, everyone is looking for a way to gain an advantage over the competition. With record low housing inventories and an influx of real estate investors entering the profession, trying to generate another source of income, the market has become downright cutthroat. Today’s market is an area where many investors still…

Should I Hire a Publicist?

It isn’t just the so-called celebrity real estate agents, or those who cater to rarified-air-breathing billionaires and status-seeking social climbers that hire publicists. More and more real estate agents across the country, in markets big and small, are hiring public relations firms or publicists to help them define their brands and beef up their presence…

Are Real Estate Designations Worth the Time and Money?

Real estate designations: For some they are a source of ridicule, to others they are confusing and to others, a source of pride. They can be costly and time-consuming to obtain. Are they worth it? That depends on your reasons for obtaining a designation. For Marketing Many agents use designations in their marketing, assuming it…

Is Real Estate Nothing But a Numbers Game?

The odds of winning a Powerball lottery jackpot are 1 in 195,200,000. The very best professional baseball player hits the ball once for every four attempts. This means that the cream of the crop succeeds only one time out of four. Life is full of statistical odds, but is the practice of real estate merely…