Stop Tweeting Listings!

Are you ready for an astounding statistic – one that will make any real estate agent drool? Twitter has over a half billion users. Let that sink in for a minute. Surely, out of 500 million users, some of them have to be looking to buy or sell real estate, right? Twitter’s Reach Not so,…

Creative Real Estate Agent Marketing – What are You Afraid Of?

The residential real estate professional’s sole job is to market – either a home to potential purchasers, or a buyer to a homeowner. Isn’t it amazing, then, that there is almost a complete lack of creativity when it comes to how the typical real estate professional markets his or her own business? The typical real…

Why Top Agents Use Real Estate Marketing Software

A recently-released book for real estate agents – with a catchy title promising to teach the latest and greatest marketing techniques – mentions the word “software” a grand total of ONE time. For $30, the book suggests that agents use an Excel spreadsheet to keep track of their clients. Twenty-first century marketing requires more power…

How to Stop Wasting Time on Social Media

Spending time on social media without a social media strategy is a lot like going to the grocery store on an empty stomach, according to Eric Proulx, Internet marketing specialist with Market Leader. Without a list (a plan) you’ll most likely wander aimlessly down the aisles grabbing whatever looks good, calories and nutrition be darned….

Selling Homes to the Tech Generation

Generally speaking, every generation has a different idea of what attributes make up a dream home. For example, baby boomers often rank state-of-the-art kitchens, hobby rooms, fireplaces and swimming pools high on their list of must-haves. Their idea of a home is one that acts as a private retreat or a place where they can…

Top Real Estate Marketing Tactics – Mobile, Video and More

Quick! Name the number one marketing preference among real estate agents. If you guessed anything having to do with past client follow-up, give yourself an attaboy, or girl. We all know that warm calls are the easiest to make, so, naturally, following up with former clients to ensure a steady stream of referrals is preferred…

Why Real Estate Agents Should be Guest Blogging

To remain competitive on the Internet requires two important strategies: outstanding SEO and strong branding, according to the godfather of guest blogging, Neil Patel. He suggests that content marketing is an ideal way to build your brand and guest blogging is a great way to market content. Like everything else concerning your online presence, guest…